Marketing Executive (Fashion Retail)

Job Responsibilities: • Plan and execute all-rounded marketing campaigns, both above-the-line and below-the-line initiatives • Plan and devise the thematic promotion activities, events management and seasonal premium sourcing • Responsible for CRM program management from loyalty campaign planning to system management as well as preparing year-end evaluation report to reach the team’s KPI • Prepare press release for seasonal product launch and pre/post events and features • Prepare retail marketing materials such as sales-driven EDM & POP layout development with relevant departments • Work on the social/digital media platform operations including CMS management of corporate website(s), daily