市場營銷專員-Marketing Specialist

✅ 社交媒體營運：主理 Instagram / Facebook / TikTok / 小紅書（Little Red Book）帳戶，策劃高互動內容、節日主題帖文及短視頻腳本； Member & Social Media Management: Run our Instagram / Facebook / TikTok / Little Red Book accounts; create engaging posts, festive campaigns, and short-video scripts that spark shares and comments. ✅ 會員增長與活躍：分析CRM數據，設計分群促銷、生日禮遇及積分玩法，提升復購率與LTV； Loyalty Programme Growth: Analyse CRM data to design segmented promotions, birthday perks, and points mechanics — boosting repeat purchase rate and Customer Lifetime Value (LTV). ✅ 活動執行：統籌新品上市活動、校園快閃、KOL合作及社區聯乘，讓品牌走進真實生活場景； On-the-Ground Campaigns: Lead product launch events, campus pop-ups, KOL collaborations, and neighbourhood co-branded activations — bringing