Senior Marketing Executive

Responsibilities: Assist in planning and executing the full spectrum of marketing plans, budget allocation, and brand strategy development. Support the end-to-end execution of marketing projects, including ATL, BTL, digital, PR, POSM, and in-store activations. Execute brand marketing plans and manage routine marketing operations, including A&P spending tracking and post-campaign evaluation. Liaise with advertising agencies, creative partners, and production vendors to develop and deliver promotional materials and marketing assets. Work closely with cross-functional teams to support new product launches, promotional programs, and seasonal campaigns. Support the localization, adaptation,