CRM and Digital Marketing Officer

Key Responsibilities: Brand Management l Develop and execute the brand strategy to achieve sustainable growth, market share, and profitability in line with corporate objectives. l Translate market research and consumer insights into innovative, effective brand marketing and communication programs. Integrated Marketing Campaign Management l Develop and execute integrated marketing strategies across digital (e.g., social media, SEO, paid ads, website, app) and offline channels (e.g., in-store promotions, events), ensuring alignment with overall brand objectives. l Create, produce, and schedule compelling multi-platform content to enhance customer engagement across all digital and traditional touchpoints. l Manage end-to-end digital campaign execution, including planning, optimization, and performance tracking for social media, search engine marketing, and other paid channels. l Oversee the company's digital assets (website and mobile app), driving continuous improvement in functionality, content relevance, and user experience. l Collaborate closely with Design and Purchasing departments to ensure marketing initiatives support product development and seasonal strategic goals. Retail Marketing & Customer Experience l Monitor and manage retail customer service operations to elevate customer experience. l Support retail business growth and network development through targeted marketing initiatives. l Guide colleagues in developing customer service skills and proficiency in POS system operations. Performance Analysis & Optimization l Monitor, analyze, and report on key performance metrics (KPIs) for all marketing activities, including traffic, engagement, lead generation, and conversion rates. l Utilize data-driven insights to continuously optimize campaigns, digital assets (including landing pages), and overall marketing ROI. Requirements: · Degree holder, preferably in Marketing, Business, or related disciplines. · Relevant experience in marketing, digital marketing or campaign management. · Good understanding of social media, SEO, and digital analytics. · Experience with WordPress, Meta Ads, Google Ads, GA4, CMS tools, and other digital marketing tools. · Experience in fast-moving consumer goods (FMCG) or retail chain industries is preferred. · Strong project management skills with a creative and strategic mindset. · Able to work independently, manage multiple tasks, and pay strong attention to details. · Strong willingness to explore and adapt to new marketing platforms, technologies, and AI tools to drive innovation.